Conservation Registry creates meeting ground between conservation and business

Defenders’ Conservation Registry recently teamed up with the Wildlife Habitat Council to create a portal dedicated to the Council’s mission to bring business and conservation together to restore and enhance wildlife habitat. The Wildlife Habitat Council’s corporate partners usually look within their own borders to find conservation and restoration opportunities. However, the Wildlife Habitat Council’s biodiversity and ecosystem-based approach stresses the importance of viewing efforts within the context of regional corridors, conservation priorities, and connectivity. They are using the Conservation Registry to help businesses find opportunities they may not have otherwise have found. In fact, the Council recently helped one of their business partners find a project area in New Jersey. An aggregates company – which provides raw materials for road development such as concrete – was looking for recommendations that would improve their habitat initiatives in the state.

Osprey from New JerseyThe Wildlife Habitat Council searched for opportunities for conservation that complemented other activities already taking place in the area, thus maximizing the positive impact of the biodiversity initiative. The Conservation Registry was able to provide visual context, identify nearby projects and present this data visually. Using the Registry’s mapping tool, the Wildlife Habitat Council commented on how they could click on different map layers to find out where the closest forest lands were, and who owned them, and also find other successful projects in the target area and see who managed them.

This is a prime example of how the Conservation Registry can be used to help find future opportunities for on-the-ground investment that is strategic and collaborative. Rather than accessing six web sites, the Wildlife Habitat Council accessed one, found the information they needed, and helped the company get connected to others in the conservation community.

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Gina L. LaRocco is a Conservation Program Associate at Defenders of Wildlife’s Northwest office. Gina is working to develop market-based conservation incentives, with an eye toward improving the ecological and economic benefits of mitigation programs.

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dotWild is the blog of scientists and policy experts at Defenders of Wildlife, a national, nonprofit membership organization dedicated to the protection of all native animals and plants in their natural communities.